Billhighway Expands Marketing Team
Billhighway is pleased to announce the strategic expansion of the marketing team with the addition of Charlotte Stowe, Marketing Lead, Higher Education and Digital.
As Billhighway’s Marketing Lead, Stowe will help strengthen Billhighway’s brand equity and business growth in nonprofit higher education markets. Stowe will also coordinate digital marketing programs and market research for the company. Stowe is a recent graduate of the Eli Broad College of Business, Michigan State University. A native of Traverse City, Stowe completed an extensive market and trends research internship program at Sphere Trending (Waterford, Mich.) – a national leader in making sense of unexpected market trend shifts.
“It’s a pleasure to welcome Charlotte as a new team member to Billhighway, where she will be the go-to expert for understanding, communicating and marketing to higher education clients,” notes Michelle Lange, Chief Marketing Officer of Billhighway. “Charlotte’s background in market research is a good fit for Billhighway where we are in the business of making fundamental shifts in how nonprofits improve their financial management.”
Billhighway is the foremost provider of cloud-based financial management solutions tailor-made for nonprofit, donor and member-based organizations. Billhighway’s suite of nonprofit financial management solutions lets organizations dramatically improve accounting, payment processing and online banking. The cloud financial management solution easily configures and scales to address donor, membership and financial processing needs. Nonprofit organizations use Billhighway’s financial management system to reduce expenses, increase cash flow and mitigate risk. More than 3,500 nonprofits trust Billhighway to seamlessly manage $5 billion in transactions. Billhighway is recognized for award-winning customer service and industry-leading data security. www.billhighway.com