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ASAE Annual Meeting: Embracing Your ‘Onlyness’ Factor

Author: Tim Ebner, Associations Now

Knowledge Bank > Article > ASAE Annual Meeting: Embracing Your ‘Onlyness’ Factor

What is Discussed in this Article?

Entrepreneur and author Nilofer Merchant kicked off ASAE Annual by encouraging attendees to embrace new ideas and innovation that can come from anyone and anywhere.

ASAE Annual Meeting: Embracing Your ‘Onlyness’ Factor


Nilofer Merchant has an impressive resume. Once an administrative assistant, she went on to work with some of the biggest names in Silicon Valley tech, including Steve Jobs at Apple. Merchant has also been a CEO and a board member, and she has launched more than 100 products that have generated approximately $18 billion in revenue. And most recently, she’s a best-selling author.

But speaking Sunday morning to attendees assembled to officially kick off ASAE’s 2017 Annual Meeting & Expo in Toronto, Merchant shared a memory of a time when she was out of a job and felt like no one. Standing in a circle of business and tech leaders at a networking reception, someone asked, “Who are you?”


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