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Auto-Renewal and Monthly Payments: The Perfect Mix?

Author: Joe Rominiecki, Associations Now

Knowledge Bank > Article > Auto-Renewal and Monthly Payments: The Perfect Mix?

What is Discussed in this Article?

Has your association considered offering auto-renewals or monthly payments for members? Understand the benefits of this dues structure and how it may increase engagement in membership.

Auto-Renewal and Monthly Payments: The Perfect Mix?

 

Automatic dues renewal is a trendy option for associations. I’ve had my doubts, but I’m seeing the light in the form of monthly membership dues.

Maybe it’s because more and more of the bills I pay these days are electronic and automatic. I even started using Apple Pay recently so I don’t have to take my credit cards out. Or maybe it’s because the topic just keeps coming up in the association community, in articles, discussion forums, and in-person events.

Whatever it is, after once suggesting that auto-renewal programs for association memberships might be “too good to be true,” I’m coming around to the idea that auto-renewal could work well for associations—but with one condition, which I’ll get to in a bit.

 

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