Automatic dues renewal is a trendy option for associations. I’ve had my doubts, but I’m seeing the light in the form of monthly membership dues.
Maybe it’s because more and more of the bills I pay these days are electronic and automatic. I even started using Apple Pay recently so I don’t have to take my credit cards out. Or maybe it’s because the topic just keeps coming up in the association community, in articles, discussion forums, and in-person events.
Whatever it is, after once suggesting that auto-renewal programs for association memberships might be “too good to be true,” I’m coming around to the idea that auto-renewal could work well for associations—but with one condition, which I’ll get to in a bit.