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Auto-Renewal and Monthly Payments: The Perfect Mix?

Author: Joe Rominiecki, Associations Now

Knowledge Bank > Article > Auto-Renewal and Monthly Payments: The Perfect Mix?

What is Discussed in this Article?

Automatic dues renewal is a trendy option for associations. I’ve had my doubts, but I’m seeing the light in the form of monthly membership dues. Understand the benefits of this dues structure and how it may increase engagement in membership.

Auto-Renewal and Monthly Payments: The Perfect Mix?

 

Automatic dues renewal is a trendy option for associations. I’ve had my doubts, but I’m seeing the light in the form of monthly membership dues.

Maybe it’s because more and more of the bills I pay these days are electronic and automatic. I even started using Apple Pay recently so I don’t have to take my credit cards out. Or maybe it’s because the topic just keeps coming up in the association community, in articles, discussion forums, and in-person events.

Whatever it is, after once suggesting that auto-renewal programs for association memberships might be “too good to be true,” I’m coming around to the idea that auto-renewal could work well for associations—but with one condition, which I’ll get to in a bit.

 

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