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Can Podcasts Drive Membership?

Author: Raegan Johnson, Associations Now

Knowledge Bank > Article > Can Podcasts Drive Membership?

What is Discussed in this Article?

Podcasts may be a membership growth opportunity for your association. Also: how to prevent phishing attacks in your national and local chapters.

Can Podcasts Drive Membership?

 

Offering exclusive content to members is a great way to create value and entice new subscribers. Your association may already be offering exclusive white papers, magazines, and online portals, but have you considered using podcasts as a way to gain new members?

Phishing attacks can happen to anyone, even those with some cybersecurity savvy. It’s important that everyone in your organization knows how to spot a phishing email so that your association’s financial information and member data are protected. Some of your local chapters might have tight protections; others might be more lax. How can you get everyone on the same page?

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