Hopefully everyone has had some time to settle back into their daily routine after a great ASAE Annual Meeting & Expo! (We know it can take forever to dig yourself out of those emails).
As if life wasn’t hard enough, chapters have to come in and add more complexity to everything. We know that structure, procedures and metrics for chapters can vary widely, making them hard to support and requiring more time and money. You may ask yourself, are chapters worth the effort? We think so, and so do others at ASAE…see for yourself!
“Do the hard thing.” – Chapters aren’t easy, but due to evolving factors such as demographics, lifestyles and many others, changes need to happen. We saw many use cases at the conference and had a lot of conversations that support the need for change among associations that have chapters.
In the sessions we attended, we couldn’t help but get a sense that there is a growing focus on improving and growing chapters no matter how close the affiliation is (or isn’t) to national.
So you have chapters, the more power to you! Dresden Farrand, Director of Membership, CoSN dove into how chapters can play a significant role in recruitment, retention and engagement and boasted some awesome stats:
The key takeaway here is that chapters do produce ROI. Check out the presentation slides for more information.
This concept also stood out to us in the ‘Boost your Membership Renewals’ session. We walked away with a few thoughts:
There’s recently been a lot of conversation about governance changes and how to go about it when an association has a complex chapter structure. The Association for Corporate Growth (ACG) decided to take on the process of governance change when they ran into the following challenges:
If any of this sounds familiar – check out the presentation slides. ACG CEO, Gary LaBranche, covers their governance change process starting on slide 14.
There may be a lot more than what meets the eye. In the ‘Motivating Rogue Chapters Toward Dissolution’ session, we saw four case studies of struggling chapters. We were able to derive the following:
See the presentation and how they did it here