For more than 15 years there has been a great amount of research, discussion and a little teeth grinding about the Digital Divide – and as often the case, associations find themselves in the middle of the discussion as a reflection of society at large.
In the association world this can be manifested as an organization that is resource challenged in the way the manage day-to-day operations. Smaller state and local chapter associations often experience this as they fight to gain access to, and integrate new technologies for their constituencies. And as fast as tech advances, causing disruptive shifts in the business world these nonprofits live in, it is often a never ending game of playing catch-up.
Unfortunately, there are still a good number of associations that only use spreadsheets as their primary tool for membership management functions (gasp!). The idea of purchasing an AMS to help with the automation of administrative services is often out of their reach. These organizations find themselves bogged down by manual administrative processes, unable to focus on creating the programs and services needed to drive engagement and deliver a valuable membership experience.