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Following Your Members’ Footsteps

Author: Tim Ebner, Associations Now

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What is Discussed in this Article?

The path your members take when they interact with your association provides valuable information about what they want from you. At #ASAE17 this week, two sessions honed in on the value of giving your members room to move while paying close attention to their footsteps.

Following Your Members’ Footsteps


I’m returning today from my first ASAE Annual Meeting & Exposition, and boy do I wish I had had a FitBit. My guess is that my step count each day in Toronto exceeded what many fitness junkies try to hit daily—20,000 steps. The marathon that is #ASAE17 was exhilarating, exciting, and, yes, inspiring. But looking back on it, a fitness tracker might have been helpful to document the experience.

Two sessions on two completely different topics—an emerging technology (beacon sensors) and a members-choose membership model—got me thinking about the value of member footsteps and actions.


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