Few organizations measure their association chapter ROI. Here’s why they probably should. The 2016 Chapter Benchmarking Study by Mariner Management & Marketing found that only 5 percent of organizations actually measure their chapter ROI, which means some may be contributing too little or too much to their chapters.
Measuring ROI for Association Chapters
For a parent organization, chapters drive overall success by delivering member value at the local level. By measuring chapter ROI, an organization can justify chapter-related spending and resource provision and improve chapters’ performance.