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Measuring ROI for Association Chapters

Author: Alex Beall, Associations Now

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What is Discussed in this Article?

According to The 2016 Chapter Benchmarking Study, by Mariner Management & Marketing LLC, only 5 percent of organizations actually measure their chapter ROI. This industry article, by Associations Now, highlights how measuring chapter ROI can help your organization justify chapter-related spending, resource provisions and improving performance. Read about the 4 areas to improve your organization with ROI.

Measuring ROI for Association Chapters

 

Few organizations measure their association chapter ROI. Here’s why they probably should. 

 

The 2016 Chapter Benchmarking Study  by Mariner Management & Marketing found that only 5 percent of organizations actually measure their chapter ROI, which means some may be contributing too little or too much to their chapters.

For a parent organization, chapters drive overall success by delivering member value at the local level. By measuring chapter ROI, an organization can justify chapter-related spending and resource provision and improve chapters’ performance.

  • Discover member value
  • Make a financial assessment
  • Determine metrics
  • Invest accordingly
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