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Measuring ROI for Association Chapters

Author: Alex Beall, Associations Now

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What is Discussed in this Article?

Few organizations measure their association chapter ROI. Here’s why they probably should. The 2016 Chapter Benchmarking Study  by Mariner Management & Marketing found that only 5 percent of organizations actually measure their chapter ROI, which means some may be contributing too little or too much to their chapters.

Measuring ROI for Association Chapters

 

For a parent organization, chapters drive overall success by delivering member value at the local level. By measuring chapter ROI, an organization can justify chapter-related spending and resource provision and improve chapters’ performance.

  • Discover member value
  • Make a financial assessment
  • Determine metrics
  • Invest accordingly
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