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‘Perpetual Membership’ Study is an Auto-Renewal Reality Check

Author: Joe Rominiecki, Associations Now

Knowledge Bank > Article > ‘Perpetual Membership’ Study is an Auto-Renewal Reality Check

What is Discussed in this Article?

Find out if perpetual membership could work for your association. Changing to the perpetual membership model could show benefits to those associations offering automatic renewals and installment payment plans.

‘Perpetual Membership’ Study is an Auto-Renewal Reality Check

 

The “member until you cancel” model has intriguing potential for associations, but a new survey shows they have a lot of work to do to adopt it.

In the span of a few months last year, here on this blog we explored both the potential power of automatic membership renewal combined with monthly payments as well as an example of one association that had launched just such a model.

Up to now, there wasn’t a great name for it, but a recent survey on associations’ usage of automatic billing and installment payment plans gives it a name that, at least in my mind, just might stick: “perpetual membership.”

 

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