AIGA, the professional association for design, and the American Alliance of Museums have unveiled tiered memberships aimed at casting a wider net in diversifying professions. In the last two months, two national associations have unveiled new membership models that rely on a range of options as a core selling point.
On August 1, AIGA (once the American Institute of Graphic Arts) announced a new membership structure with five levels ranging in price from $50 to $2,500 per year.
On September 5, the American Alliance of Museums announced a new structure with three membership levels and six staff-size sub-levels ranging from “pay what you can” to $5,000 per year. (The change also coincided with a name change from “Association” to “Alliance.”)
The rule of thumb is that two is a coincidence and three is a trend, so these might not reflect any major trends in associations. (Though now I’m curious if ASAE or anyone else has any benchmarking data on membership structures with tiers; I’ll have to dig and perhaps follow up in a later post.) Nonetheless, there are some interesting common themes between these two recent revamps.