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Two Associations Go with Tiered Memberships

Author: Joe Rominiecki, Associations Now

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Hear from two associations, the American Institute of Graphic Arts (AIGA) and the American Alliance of Museums, on their new tiered membership models.

Two Associations Go with Tiered Memberships

 

AIGA, the professional association for design, and the American Alliance of Museums have unveiled tiered memberships aimed at casting a wider net in diversifying professions. In the last two months, two national associations have unveiled new membership models that rely on a range of options as a core selling point.

On August 1, AIGA (once the American Institute of Graphic Arts) announced a new membership structure with five levels ranging in price from $50 to $2,500 per year.

On September 5, the American Alliance of Museums announced a new structure with three membership levels and six staff-size sub-levels ranging from “pay what you can” to $5,000 per year. (The change also coincided with a name change from “Association” to “Alliance.”)

The rule of thumb is that two is a coincidence and three is a trend, so these might not reflect any major trends in associations. (Though now I’m curious if ASAE or anyone else has any benchmarking data on membership structures with tiers; I’ll have to dig and perhaps follow up in a later post.) Nonetheless, there are some interesting common themes between these two recent revamps.

 

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