The computing giant had a really good quarter recently, thanks in large part to the fact that it has focused on diversifying its revenue streams of late. Let’s say that you have a hugely successful product line—one that has traditionally reflected most of your profit, but is starting to mature in a way that could threaten long-term growth.
Where do you go next? In the case of Apple, a company that has seen a full decade of success largely driven by the iPhone, what was most interesting about its latest quarterly earnings report was that the company seemed to answer the question for itself.
Quartz noted that while the iPhone has represented as much as 70 percent of Apple’s total revenue in some quarters, it only represented 55 percent of total revenue in the third quarter of 2017, a quarter in which it saw its revenue jump to $45.4 billion—up 7 percent from the same time last year.