Strong relationships are the key to engagement, whether with members or nonmember customers, according to a new report on global associations. To build connections, you don’t necessarily need the famously well-connected movie star, but you do need a few good multipliers.
When association leaders start to think about building and strengthening membership engagement, they really should be channeling their inner Kevin Bacon.
That’s because Bacon has an uncanny ability to serve as the center of the celebrity universe. You probably know the game where you can connect practically any Hollywood actor or actress to the Footloose star through Six Degrees of Kevin Bacon. And last summer he was at the center of the association universe when his band, the Bacon Brothers, performed live at the ASAE Annual Meeting & Exposition in Salt Lake City.
In short, the “Bacon effect” rests on the theory that there are a few degrees of separation between any two people in the world. That’s a pretty powerful idea, particularly for associations looking to develop highly engaged members.