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How to Create a Collaborative Chapter Marketing Movement

With the generational shift and rise of digital engagement, more chapter-based associations are starting to incorporate influencer models into their digital media marketing strategies. Unsurprisingly, many association leaders are looking to their chapters to help keep their marketing momentum going. In our upcoming webinar–How to Create a Collaborative Chapter Marketing Movement–we’ll provide examples of what other associations have done to drive membership engagement, particularly with younger generations.

March 1 @ 12:00 pm - 1:00 pm EDT
Knowledge Bank > Events > How to Create a Collaborative Chapter Marketing Movement
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Join us as we recount the multiple successes that have been accomplished by associations simply by getting their chapters involved in their marketing efforts. We’ll outline how organizations like ANA connected thousands of nurses with a simple social campaign, IMA boosted its Facebook reach by 500,000 with a video contest, and how a number of other organizations are using grassroots marketing to jump start their social engagement metrics.


In this webinar, you’ll learn:

  • How to leverage chapters to help you spread the word about your awesomeness to other like-minded individuals.
  • Ways to drive community engagement, increase visibility, create a community where members can engage with each other, and provide more value to members.
  • Ideas that will help you build social engagement and even increase event attendance.
  • And much more!