Association Resources



Chapters or components add a whole new layer of complexity to your association. Through AMS or CRM integrations you can bring full transparency and operations efficiency to your organization while setting your chapters up for success.

Fact Finders

Do you have a chapter project on your plate? Trying to make a business case, but need some external supporting resources? Are you looking for resources or research to guide your project?

Whether you’re looking for chapter-related research reports, case studies, or examples, we’ve got you covered. With Fact Finders, you bring the challenge, we find the answers. Did I mention it’s free? Learn More


Chapter Engagement: 5 Trends for 2017
Moderator: Kyle Bazzy, Director of Growth, Billhighway | Presenter: Gary LaBranche, CEO at ACG
In this week’s webinar, we’ll explore 5 ways to increase engagement at the chapter level by providing them with a foundation for success.
Presentation | On Demand

Rowing the Same Direction: How ACG Has Aligned Global & Chapters
Moderator: Kyle Bazzy, Director of Growth, Billhighway | Presenter: Gary LaBranche, CEO at ACG
Join us for our Q&A with Gary LaBranche, CEO at the Association for Corporate Growth. We discuss the challenges faced by ACG and how those challenges impacted relationships with chapters. As well as, the key resources, technologies and services essential to ACG’s successful transformation.
Presentation | On Demand

2016 Webinar Finale: Top 10 Takeaways for Chapter Based Associations
Presenter: Kyle Bazzy, Director of Growth, Billhighway
In case you missed any of our previous webinars, we’ll recap our best tips, tricks and advice from 2016.
Presentation | On Demand

Membership Series – Part 2: Auto-Renewals & Monthly Installments Could be a Membership Game Changer
Presenter: Kyle Bazzy, Director of Growth, Billhighway
In part 2 of the membership series, we’ll discuss the benefits, the pitfalls and how to get started and/or optimize your current auto-renewal and monthly installment processes.
Presentation | On Demand

Membership Series – Part 1: What Can Joint Membership Do For You?
Presenter: Kyle Bazzy, Director of Growth, Billhighway
In part 1 of the membership series, we’ll discuss the benefits, the pitfalls and how to get started and/or optimize your current joint membership process.
Presentation | On Demand

Chapter Dashboards – Part 3: Data Utilization – How To Share & Leverage Your Data
Presenter: Kyle Bazzy, Director of Growth, Billhighway
In Part 3, we’ll discuss how to share the data you’ve already collected, how to leverage it to make data-driven decisions and provide examples of what other organizations are doing with their data.
Presentation | On Demand

Chapter Dashboards – Part 2: Gather, Rather Than Hunt For Your Data
Presenter: Kyle Bazzy, Director of Growth, Billhighway
In Part 2, we’ll discuss how to find the data. You’ll learn how to identify the status of current data processes, steps to improve the data gathering process, and learn tools other organizations are using.
Presentation | On Demand

Chapter Dashboards – Part 1: What’s Measured Is Real
Presenter: Kyle Bazzy, Director of Growth, Billhighway
In Part 1, we’ll discuss the process for identifying key metrics. What should your chapters be focusing on? What are the top metrics to track? We’ll also dive into internal communication and buy-in for dashboards.
Presentation | On Demand

Webinars (cont.)

Chapter Collaboration: National & Chapters Are NOT On Different Planets
Moderator: Kyle Bazzy, Director of Growth, Billhighway
Presenter: Chip Deale, FASAE, CAE at FEI
Do you find communication to be a big obstacle for your chapter-based association? If so, join us as we walk through building and restoring trust in relationships between national and chapters.
Presentation | On Demand | Volunteer Handout | Affiliation Handout

Are You Haunted by Volunteer Turnover & Burnout?
Presenter: Kyle Bazzy, Director of Growth, Billhighway
Walk through our spook-tackular webinar (because it’s October so why not!) where we dissect common reasons for volunteer turnover and burnout. We’ll discuss tactics and strategies to combat these challenges and how to get ahead of them in the future. Unfortunately we had technical difficulty for a minute during the webinar. Please be patient and the sound will return shortly Presentation | On Demand

Components as Drivers of Recruitment, Retention and Engagement
Moderator: Kyle Bazzy, Director of Growth, Billhighway
Presenter: Dresden Farrand MPA, MPP, CAE, Director of Membership & Chapters, CoSN
CoSN Director of Membership & Chapters, Dresden Farrand, walks us through how her and her team leveraged their components to see great increases in revenue, member retention, chapter acquisition and more. Presentation | On Demand

Explore the Mystical World of Chapter ROI
Presenter: Kyle Bazzy, Director of Growth, Billhighway
Unicorns are impossible to find. ROI doesn’t have to be. This webinar explores the challenges that get in the way of tracking and driving chapter ROI and how the right data can be your best friend. Unfortunately we had technical difficulty and are missing the first 15 minutes of the recording. Presentation | On Demand

Local Components & Successful Associations
Presenter: Kyle Bazzy, Director of Growth, Billhighway
How do you get your entire association on the same page? Overcome obstacles? Utilize the franchise model? Kyle will take you step-by-step to show how to make local components work for you. Presentation | On Demand

Component Relations Reporting: What Headquarters Needs
Presenter: Carol W. Bowers, Paula Cozzi Goedert, David T. Iams & More
Understanding your chapter roles in relation to the Parent is important when communicating and reporting. Find the solution to effective communication strategies. Presentation

5 Dysfunctions of Chapter-Based Organizations
Presenter: David Hsu, Director of Charities & Higher Education, NationBuilder
Discover the five most common dysfunctions chapter-based organizations face. David highlights issues like inefficient and rogue chapters, bottleneck leaders, and difficult engagement. Presentation | Recording

Tools & Templates

Chapter Survey Starter Questions
Surveying your chapter leaders or volunteers can lead to great insight and dialogue between the chapter and headquarters. Asking the right questions is key to receive responses that are quantifiable and actionable. Download

Chapter ROI Assessment
Take a five minute Chapter ROI Assessment to learn the state of your chapter revenue pipeline. Help start the conversation by identifying each stream that provides incoming revenue for your organization. Download

Volunteer Guiding Principles Handout
Handling volunteers can be challenging for an association, they are often the people who keep your organization going. The volunteer guiding principles handout will dive into five key topics to improve your communication and operations. Download

Principles of Affiliation & Operating Framework Handout
Ensuring that your organization has an operating framework in place to outline the governing relationship between the national organization and the member affiliates/chapters is critical to the success of the organization as a whole. Use these guidelines and key concepts to help draft a successful Principles of Affiliation. Download


What Does Paying National Dues Do For Me?
Author: Cynthia D’Amour, People Power Unlimited
What if chapters are actually your lifeline to your association’s future existence? Cynthia examines and reimagines the value a national association offers individual members – and the role chapters could play in the future. Learn More

Membership Chapter Benchmarketing Report
Author: Marketing General Incorporated
For years the Marketing General Incorporated (MGI) has provided benchmark studies for association leadership. These reports allow associations the ability to evaluate their own membership strategies and tactics. Learn More

Are Chapters Worth The Effort?
Author: Peggy Hoffman, President, Mariner Management & Marketing LLC
Want to understand the difference between the importance and effectiveness of your chapters? Peggy takes a closer look at the results found in the 2016 Benchmarking Report to distinguish and improve chapter roles. Learn More

Is The Franchise Model Good For Associations?
Author: Bob Harris, CAE, The NonProfit Center
Nonprofit associations and for-profit enterprises can both follow the franchise model successfully. Bob dives into the importance of treating your association as a business and benefiting from the franchise model. Learn More




Chapter Dashboard
& Data Metrics

In the Chapter Dashboard & Data Metrics handout, we share industry articles to help you identify what data is most important, meaningful and actionable to your association.

Chapter Engagement
In the Chapter Engagement handout, we investigate models of engagement outside traditional chapters. We’ll share industry articles and case studies to help engage your members.

Chapter Dashboard
It can be challenging to know your next move, whether you have a chapter dashboard or are just getting started. Follow our step-by-step evaluation to improve the state of your chapter dashboard.

CRMUG Case Study
Higher Logic provides a case study of Dynamic Communities, Inc. to show how an organization with chapters implemented community software to encourage and facilitate better networking and communication.

Data Whitepaper
These days every organization is thirsty for a steady supply of nutritious data to help it grow and prosper. Learn more about how to collect, store, and analyze data for your association.

Automation Whitepaper
Is your association seeking ways to improve the programs, products and services you offer members? Automating time-consuming functions can free up your association’s staff and resources. Download

Components & The Race To Membership Whitepaper
Author: Erik Schonher & Trevor S. Mitchell
Marketing General Incorporated (MGI) shares 10 tips to develop and effectively use components in membership marketing.

Association of the Future is in the Room Today
Author: Bob Harris, CAE
Bob Harris provides free governance tips to build your association for the future. Learn more about governance, strategy and smart practices today.