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National and Component Collaboration for Membership Growth

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Presenters: Scott Oser, President, Scott Oser Associates and Kyle Bazzy, Director of Growth, Billhighway

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What Is Discussed In This Webinar?

Join us as we walk through a case study with membership consultant, Scott Oser. Scott worked with the Hearth, Patio & Barbecue Association (HPBA) to develop a collaborative membership campaign that aimed at growing a specific membership type at both the affiliate and National level. We’ll cover challenges that arose through the process, how responsibilities were distributed and how the campaign was implemented as a joint effort that overcame the barriers that can often divide affiliates and Nationals. View Slides >>

National and Component Collaboration for Membership Growth

 

How one trade association developed a multi-channel recruitment campaign with limited resources and collaboration from National and components. Goal = Increase membership at both National and components in a tough-to-reach member category.

 

Implementation Steps

  • Enlist help of membership committee
  • Review internal resources
  • Complete research
  • Develop strategy and implementation plan
  • Define roles and responsibilities
  • Develop direct mail lists and materials
  • Develop targeted brochures
  • Organize communications around ‘National Call Day’
  • Recruit volunteers, make calls, distribute materials and send results for tracking

 

Key Takeaways

  1. Measure: Ensure you’re set up to properly track and monitor performance of the initiative.
  2. Support: Make sure you are providing what components need to get the job done right.
  3. Segment: Customize your outreach to maximize impact.

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