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National and Component Collaboration for Membership Growth

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Presenters: Scott Oser, President, Scott Oser Associates and Kyle Bazzy, Director of Growth, Billhighway

Knowledge bank > Webinar > National and Component Collaboration for Membership Growth

What Is Discussed In This Webinar?

Read how the Hearth, Patio & Barbecue Association (HPBA) developed a collaborative membership campaign that aimed at growing a specific membership type at both the affiliate and National level. We’ll cover challenges that arose, how responsibilities were distributed and how the campaign was implemented.

National and Component Collaboration for Membership Growth

 

Join us as we walk through a case study with membership consultant, Scott Oser. Scott worked with the Hearth, Patio & Barbecue Association (HPBA) to develop a collaborative membership campaign that aimed at growing a specific membership type at both the affiliate and National level. We’ll cover challenges that arose through the process, how responsibilities were distributed and how the campaign was implemented as a joint effort that overcame the barriers that can often divide affiliates and Nationals. View Slides >>

 

How one trade association developed a multi-channel recruitment campaign with limited resources and collaboration from National and components. Goal = Increase membership at both National and components in a tough-to-reach member category.

 

Implementation Steps

  • Enlist help of membership committee
  • Review internal resources
  • Complete research
  • Develop strategy and implementation plan
  • Define roles and responsibilities
  • Develop direct mail lists and materials
  • Develop targeted brochures
  • Organize communications around ‘National Call Day’
  • Recruit volunteers, make calls, distribute materials and send results for tracking

 

Key Takeaways

  1. Measure: Ensure you’re set up to properly track and monitor performance of the initiative.
  2. Support: Make sure you are providing what components need to get the job done right.
  3. Segment: Customize your outreach to maximize impact.

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