Join us as we walk through a case study with membership consultant, Scott Oser. Scott worked with the Hearth, Patio & Barbecue Association (HPBA) to develop a collaborative membership campaign that aimed at growing a specific membership type at both the affiliate and National level. We’ll cover challenges that arose through the process, how responsibilities were distributed and how the campaign was implemented as a joint effort that overcame the barriers that can often divide affiliates and Nationals. View Slides >>
How one trade association developed a multi-channel recruitment campaign with limited resources and collaboration from National and components. Goal = Increase membership at both National and components in a tough-to-reach member category.