Industry Content Whitepaper

Member Loyalty Study: A Deep Dive into Member Retention and Preferences

Author: Community Brands

Knowledge bank > Industry Content > Member Loyalty Study: A Deep Dive into Member Retention and Preferences

Member Loyalty Study: A Deep Dive into Member Retention and Preferences

 

Member retention is key to association survival. However, far too few organizations are proactive about understanding retention warning signs and keeping up with the changing needs of their membership. The 2017 Member Loyalty Study provides a deeper look into:

What’s driving member retention? Where do different segments of members fall within the loyalty spectrum? How do members like to consume content, and what channels are most effective?

Download Now

Related Posts