#1 Define reality
What is your current situation? Are you looking to make a change? Are you in the process?
- List out who, what, where, when, why, and how would be involved in this process
- Search and identify red flags
#2 Know what matters
Define what truly matters to your organization.
- Define your goals and what success looks like
- Identify, track, and measure your goals
#3 Start Small
Start with the information you have access to.
- Define 2-3 KPIs to pilot and test
- Focus on the top 10% and the bottom 10%
#4 Tell a Story
Use data to tell a story. There’s nothing more powerful than being able to prove something.
- Collect and use data to evaluate decisions
- Interpret the data and share with your organization
#5 Learn From Other CRPs
Have you talked to your fellow Component Relations Professionals? They might have answers.
- Utilize outside chapter-based resources
- Attend conferences and convention to network
#6 Ask For Feedback
When is the last time you surveyed your members or your volunteers/chapter leaders?
- Create a working or advisory group
- Share takeaways & results internally and externally
#7 Support Volunteers
Invest in the right chapter support. Make volunteers’ time and experience valuable and useful.
- Offer training and professional development
- Make tools & templates simple, easy-to-use, accessible and adaptable
#8 Set a Cadence
Set a regular cadence for everything — it all needs to be reviewed on a regular basis.
- Track & review KPIs and membership recruitment, retention and engagement
#9 Set Expectations
How can you hold your chapters accountable if you don’t set clear expectations?
- Evaluate your bylaws — when were they updated?
- Create a guide or rule book for volunteers
#10 Beware of Pitfalls
Just remember, membership is complicated work.
- Pick 1-2 performance indicators to reflect your strategic objectives
Download This Whitepaper
In this Billhighway whitepaper, we’ll take a look at some key strategies and steps to tip the chapter ROI balance with smarter investments at the central-organization level and better returns at the chapter level—and some ideas on how to measure it all, too.
