Guest Author: Michael Harms, Madgex Labs
According to a recent survey by Growth Zone, membership retention is one of the biggest headaches for associations. Attracting new members is the (relatively) easy bit – it’s convincing them to part with their cash on an annual basis that is the real challenge.
This is why from the moment a member joins, you need to establish a connection, create engagement and prove your worth. Get it right and your association will be rewarded with long-term stability, get it wrong and you face membership churn.
So how can you make your members feel valued and increase retention rates?
1. Use data
Data is one of your most important assets. Information your members provide when they sign up is an invaluable tool, enabling you to optimize your marketing and personalize member benefits. Assess what information you already own, and look at how membership management software can help you learn more about your members, make them feel valued and, in turn, and add value to your membership revenues.
