Guest Author: Gabrielle Wathen, Higher Logic
The data published in The Community Roundtable’s 10th Annual State of Community Management report was collected from 325 community programs between January and March 2019. ICYMI: We shared a collection of 39 nitty-gritty stats from the report in our first blog recap.
Communities are change agents, there’s no doubt about it. The 2019 State of Community Management report reveals that communities are transforming organizations in fascinating (and profitable) ways. Program outcomes can be connected to a variety of complex business objectives like customer retention, innovation, and culture change.
Because communities are complex, adaptive systems, they have the ability to address a variety of complex problems with a multitude of different solutions.
Furthermore, internal and external communities generate an average of 6,469% ROI for organizations. If you like the sound of that, consider the report’s findings that ROI tends to follow this trend as communities age:
- At 2 years: 1,352%
- At 4 years: 6,295%
- At 7 years: 7,593%
- At 10 years: 10,158%
With so much valuable community management data to digest from the report, it can be challenging to prioritize where and how to take action. So, let’s briefly review The Community Roundtable’s recommendations for executive stakeholders and community leaders, based on their diligent research and report findings.
Whether you’re an executive looking to advance your strategy or a community leader in need of clear direction and resources, these statistics and action items will help inform your next steps.