Guest Author: Audra Hopkins, Web Scribble
When was the last time you checked in on your members?
If you had to think before you answered, chances are your association needs to take a little time to catch up with its membership.
According to GrowthZone’s 2018 Association Annual Survey, 12% of associations have seen a decrease in new memberships in the past year. In addition, 19% of associations have also seen a similar decrease in membership renewals.
You don’t want your association to be apart of that statistic. If you’re concerned about your membership growth and retention rates, it might be time to think about member experience as a whole.
Member experience embodies your member’s entire journey with your association. From first becoming a member to many years of membership (and hopefully, not their resignation as a member).
With that in mind, your association has a lot to think about when it comes to improving member experience.
It can seem overwhelming, but there are plenty of easy ways to improve member experience that won’t take up too much of your association’s time and resources.
Here are 5 unique ideas to get members on the right track with your association.