Guest Author: MemberSuite
We’re all accustomed to going online to manage our relationships and business with brands. We don’t even think about the concept of self-service. We expect it.
Consider your own life. If you subscribe to a meal, produce, or clothing delivery service, you expect to be able to take out your phone and modify your subscription, shipment frequency, and payment method. Your members are no different! They bring their online expectations as a consumer to their membership experience.
A member portal helps you live up to those expectations. It’s your constituents’ “one-stop shop” for learning about and registering for events, making profile changes, buying publications, checking into the community, renewing membership, and more. It’s where they take care of professional development, networking, and association business.
What Users Expect from a Member Portal
We’re in an Expectation Economy. Members have a high set of expectations they apply to every product and service they purchase or use. If you don’t meet those expectations, they’ll find another place to spend their time—and money. Here are some ways you can make sure your member portal meets and exceeds expectations.
#1. Mobile Responsive Design
Every website visitor nowadays expects a site they can navigate on any device—mobile, tablet, or desktop. It is critical to provide the user experience members want in order to increase their ability to engage with your organization online through a mobile responsive member portal.