Guest Author: Joe Rominiecki, Associations Now
As Thanksgiving approaches and we contemplate that for which we are grateful, remember your members. You and your association wouldn’t be here without them!
Tomorrow is Thanksgiving! For your sake, I hope you’re already off work, spending time with family and friends, and dreaming about turkey. But if not, thanks for reading. In fact, “thanks” is a good theme for today.
Membership work in associations can sometimes be frustrating. Why won’t they join? Why won’t they renew on time? Why won’t they read any of the emails we send them? You’re probably not an association professional if you haven’t at least once thought, in a moment of exasperation,
“Working at an association would be great if it weren’t for all these pesky members.”
Most of the time, though, working with members is a positive experience, and it’s unique to the association world. For-profits with customers, nonprofits with donors, and even clubs with members don’t interact with their audience the way association professionals do.
So, as we prepare for our yearly day of giving thanks, let us be thankful for association members. Here’s why: