Guest Author: TopClass
Chapters live and die by their educational events. Most of their revenue comes from event registrations, sponsorships, and exhibition fees. Even membership dues rely upon events since members join their chapter to meet fellow professionals and get access to local education.
Chapters are also gateways to your target audience. They can help build awareness and expand the audience for your online learning programs. But what’s in it for them? After all, your educational programs compete with theirs. A dollar spent with the national association is one less dollar spent with the chapter.
This competition is one of the reasons many associations and their chapters have strained relationships—your educational programs go after the same members and sponsors. It takes a lot to rebuild trust and relationships, but you can start by building true educational partnerships with chapters.