Guest Author: Tim Ebner, Associations Now
The Alliance of Arizona Nonprofits offers member prospects an incentive to join with two free webinars, which provide practical value.
How to hack it?
Jennifer Blair, membership director at the Alliance of Arizona Nonprofits, excites prospective members with a special “two-for-new membership” deal. This summer, she launched a membership recruitment campaign that offers new members access to two free webinars. “Summer can be a slow period for membership,” Blair says. “We took this campaign as a way to give people a reason to join.”
Typically, Alliance members pay $29 to access the organization’s “Get More Grants” webinar series, which includes trainings on grant writing, research, and prospecting. Just a few weeks in, the Alliance is seeing a healthy uptick in membership acquisition.
