AIGA Slack: A New Tool for Chapter Leaders

Do your chapter leaders have an effective way to communicate and connect with National and each other? AIGA’s chapter leaders didn’t think so. Enter the picture: Slack. We cover how AIGA converted over 600 chapter leaders to using this new communication tool, implementation and adoption processes and the key benefits and associated challenges. View Slides >>


Is communicating with your chapter officers inefficient? Do you spend hours creating a perfectly curated email, only to find out that you had a horrible open rate and no one actually read it? AIGA has this chapter challenge and engaged their chapter leaders for a solution. Enter the picture: Slack.

This webinar runs through a mini-case study that dispels AIGA converted over 600 chapter leaders to using this new communication model/tool. We cover the implementation, adoption, benefits and challenges.



Adopting Slack was suggested by chapter leaders at annual Leadership Retreat as a way to connect chapter leaders once they leave the conference. The chapter leaders believed that Slack was an accessible, but exclusive platform and tool for tech savvy leaders/members. AIGA also wanted to provide guidelines and standards for their chapters. If chapter leaders receive less emails, skinnier inboxes, they will be more likely to read what AIGA sends. Less emails, more channels.

  • 600 out of 900 chapter leaders are on the Slack
  • AIGA has created over 131 Slack channels
  • 95% of AIGA channels are chapter generated (e.g. ‘sponsorship’; ‘membership’)



  • National has new visibility into chapters
  • Chapter leaders can connect with one another
  • Helps bridge communication between National and chapters
  • Elevates chapter content and ideas to AIGA (national)
  • Built excitement for their annual leader retreat



  1. Listen: Listen to the ideas, needs and wants of your chapter leaders.
  2. Research: If it’s a good idea, find a way to make it work and move forward. It’s okay to fail, not every idea is going to work out.
  3. Connect: Connect chapter leaders in a way that works for them. Meet them where their needs are.
  4. Test: Make connecting easy and accessible -don’t be afraid to try something new that accomplished the goal.
About the author

Got Chapters? Billhighway gives component-based organizations the tools to automate and simplify operations while creating data visibility across your entire organization. This empowers you and your chapters to focus more on member value and grow your organization.