Chapters run on a special fuel: member energy and participation. But sometimes that fuel runs low and it’s difficult to keep members, especially seniors, engaged. We’ve identified three valid and understandable reasons why chapter members don’t participate plus several solutions for overcoming those obstacles.
More and more chapter members are unable or unwilling to commit the amount of time traditionally required to be an active and engaged member of their chapter. As a busy college student, their plate may already be full with classes, jobs, internships, or a multitude of other requirements and demands on their time.
Seniors, and even some juniors, may already be looking ahead to what comes next. So, how do you make being an engaged chapter member easier?
Multipurpose programming is the solution to addressing a packed calendar that’s laden with too many meetings, programs, or activities.
Members might have time to participate, but they just don’t think the experience is worth their time or their money. They aren’t seeing the value in their membership and start to lose interest. So, how do you answer the question, “What’s in it for me?”
Consider programs that re-engage your members. Get back to basics and remind them of all of the reasons they joined your organization.
Don’t let members who are doing great things go unnoticed, unappreciated, or uncelebrated! Even though many people do what they do simply for the satisfaction of doing a great job, it never hurts to give them an unexpected pat on the back.
If you don’t have one, create a robust recognition program. If you already have one, use it, and use it often!
As with any programming, take a minute to evaluate its effectiveness and success. If something isn’t working, don’t keep doing it because “we’ve always done it”. Don’t be afraid to survey your members to ascertain their thoughts and opinions. Members who feel like they have some ownership in the decisions that are being made are more likely to engage and participate.