Digital marketing tools make it easier to test out a member recruitment campaign in real time. AOA pilots several marketing tactics with chapters.
Guest Author
The 2019 State of Community Management report reveals that communities are transforming organizations in fascinating (and profitable) ways.
The decision to close a chapter can be extremely difficult to make. Associations should consider these key indicators when deciding to close a chapter.
As technology becomes better at removing the distance between people globally, will more chapters morph into special interest groups?
Email and telephone “spoofing” scams, which mimic a legitimate person or business, are on the rise. Often these attacks target online member directories.
The Institute of Management Accountants uses microsites that chapter volunteers manage to drive online member engagement.
Chapters don’t always have to be about serving members in the same local community or state. At NIGP virtual chapters connect members globally.
Your members can pitch in as content creators of social media feeds, newsletters, or blogs. These micro-volunteering opportunities can help members.
Chapters live and die by their educational events. Most of their revenue comes from event registrations, sponsorships, and exhibition fees.
A virtual chapter might fit in with an increasingly digital-first world, but it can also present organizational obstacles.