The relationship between Headquarters and chapters can have mistrust, ineffective communication and mixed signals. It’s one of the quintessential love-hate relationships. HQ and its Chapters. Peggy Hoffman, CAE, offers 5 self-help actions you can take to save the relationship.
See what associations can expect for chapter models and trends in 2017. For associations, chapters can be a helpful way to recruit and engage members, but how to structure the network is always an important question. Looking ahead, associations can expect new trends to further affect their chapter models.
Are chapters worth the effort? According the 2016 Chapter Benchmarking report, associations lean on chapters for member engagement, leadership development, membership recruitment, marketing/communications and local resources – rating these elements as ‘absolutely essential’ to ‘essential’ roles.
This is a guest post by Peggy M. Hoffman, CAE, President and Association Manager for Mariner Management, an association management company and consultancy. During Peggy's ASAE session on August 8th, she shares 5 characteristics of an effective chapter model.