Auto-renewals and monthly installments could revolutionize the way members renew with your association. Discover the benefits and potential pitfalls.
In part 2 of the membership series, we’ll discuss the benefits, the pitfalls and how to get started and/or optimize your current auto-renewal and monthly installment processes. View Slides >>
“We can work on more valuable member services than being a billing administrative association in which we’re spending all our time kicking dues notices.”
Is it out of their pocket? Is it professional development paid by their employer? Other? If you’re looking for a new question to add to your member surveys, ask questions that get to the root of who pays for the membership and why?
Why Auto-Renewals & Monthly Installments?
- Convenience: National can focus time on bigger initiatives than renewal. Chapters don’t have to send renewal reminders. Members set the auto-renewal and forget it.
- Automation: Members are a part of the renewal process unless they cancel -perpetual membership. There’s less legwork for staff. Members don’t have to mail in a check or pay online.
- Predictable revenue stream: National benefits from shared information in real-time. There’s more support for volunteers/staff. It’s more affordable for members -it’s a set fee they count on paying like house utilities.
- Remove decision points: Provides a great opportunity for National to share throughout the year the value members receive. Staff spend less time sending renewal notices. Member don’t have to worry about remembering to pay.
