Guest Author: Callie Walker, Memberclicks
Does membership retention really begin the second a member joins your association? It should! The better you onboard, the more likely your members are to renew. So the question then becomes…how do you effectively onboard your new members? What should you be doing in their first few months? Here’s a breakdown:
Month 1 – Welcome
When a member first joins, it’s important to reach out to them in a timely manner. Be proactive and extremely responsive (you want to start off on the right foot, after all!). That said, you don’t want to come across as spammy, so spread your communications out, at least a little bit.
- Send a welcome email with login credentials to the members-only portal.You want your new members to login ASAP, so make it easy for them by giving them all the info (links included!) they need.