Building a Business Case For Your Association Technology Project

Just because your department needs new technology doesn’t mean you’ll get new technology. First, you have to “sell” the project to decision-makers.
How to Build a Strong Business Case For Your Association Technology Project

Guest Author: Mike Guerrieri, Delcor

Just because your department needs new technology doesn’t mean you’ll get new technology. First, you have to “sell” the project to decision-makers in the IT department and C-suite. You’ll need their cooperation and support to move forward. If only you knew what goes through their minds as they listen to your proposal…

Well, you came to the right place. I once was one of those decision-makers, and can reveal to you what IT leaders and association executives think about when considering new technology projects.

HOW DO ASSOCIATION C-SUITE & IT LEADERS ASSESS PROJECT IDEAS?

Many association decision-makers use criteria like these to evaluate new project ideas.

Organization’s strategic or business need: Whether your project gets the greenlight is dependent upon your ability to describe the impact it will make on the organization.

  • Is the project directly tied to a strategic goal or will it provide a market advantage?
  • If the project isn’t taken on, will your organization’s ability to achieve its mission and vision be hindered?

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