In sports, a playbook holds the plays that a player or team will use during a game. The plays are strung together as a strategy to (hopefully) win the game. Organizations and companies have long adopted the spirit of athletic playbooks by putting together their own guides full of useful information for easy reference.
Playbooks can be a great framework for chapter leaders to reference when they are looking to grow their chapter and membership experience. In our Chapter Leader Playbook, you’ll find resources for building your chapter, marketing recommendations, event management tools, financial tips, and much more. Dig into the articles below to explore helpful strategies for your chapter:
BUILD CAMPUS AND COMMUNITY INTEREST IN YOUR CHAPTER
- Tell Your Chapter’s Story
- Get a Team Together
- Engage Community Leaders
- Connect with National
- Plan Successful Events
Lay the Groundwork For Healthy Chapter Finances
- Financial Health Indicators
- Bank Account Structure
- Understand Your Chapter’s Dues Framework
STRATEGIES FOR AN EFFICIENT OFFICER ELECTION PROCESS
- Review Your Bylaws
- Re-examine Role Descriptions
- Market Your Positions
- Communicate with Candidates
- Prioritize Officer Transition
GROW YOUR CHAPTER THROUGH BRANDING, EMAIL & YOUR WEBSITE
- Branding Guidelines
- Email Marketing & Templates
- Improve Email Marketing Performance
- Create Your Chapter Website
MAXIMIZE SOCIAL MEDIA TOOLS FOR YOUR MEMBERS
- Social Media Tools
- Create a LinkedIn Subgroup for Your Chapter
- Tools for Remote Meetings
TIPS FOR ONBOARDING NEW CHAPTER MEMBERS
- Evaluate Your Onboarding Resources
- Use Technology to Make Onboarding Easy
PREPARE FOR YOUR NEXT CHAPTER EVENT
- Manage Your Event Budget
- Optimize Your Event Venue
- Streamline Event Registration
- Leverage Event Sponsorship
HOW TO PROMOTE YOUR CHAPTER EVENT AND COLLECT VALUABLE ATTENDEE FEEDBACK
- Promote Your Event
- Plan for After Your Event
- Use an Event Management Solution to Collect Feedback
HELPFUL TOOLS & RESOURCES FOR EVERY CHAPTER LEADER
- Online Document Sharing
- Online Collaboration, Discussion & Community
- Scheduling
- Conference Calls Services
- Social Media, Networking & Promotion
- Email Marketing & Distribution
- Webinar Services
- Surveys & Polling
- Websites & Web Hosting
- Event Registration & Management
- Design Services
- Project Management
