Chapters: Are They Worth The Effort? A Chapter ROI Template

A benchmarking study was created to develop a chapter ROI template by which associations could monetize the value of geographic chapters.

The 2016 Chapter Benchmarking Study published by Mariner Management addressed many questions about the structure and operations of geographic chapters, but one question remained unanswered, “How do we determine the appropriate budget for chapter support?”

 

In response, a follow-up project was initiated with a number of associations who participated in the benchmarking study to develop an ROI calculation template by which associations could monetize the value of geographic chapters and establish a more rational basis for the allocation of resources to support those chapters. In this webinar, you’ll receive the latest road tested version of the new template to create a preliminary valuation of your chapters.

Meet the Presenters

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About Mariner Management & Marketing

Mariner Management & Marketing is your partner in helping association volunteers and staff create the greatest possible value for your members and in ensuring the long term health and growth of your association.

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