- Peggy HoffmanPresident & Executive Director at Mariner Management
Peggy Hoffman, FASAE, CAE, has provided training and consultation on leadership development, component relations and strategic planning to more than a dozen national associations and many local groups over the past 30 years.
- CEX 2020: Association Component Exchange
- Oct 26 2020
- 7:30 am - 4:30 pm
Adding Snap, Crackle & Pop to Chapter Events
Way too often we hear the lament “We can’t get anyone to our chapter events. Everyone’s too busy.” We’ll counter with, yes, people are busy, however event attendance is strong. ASAE’s 2017 Decision to Attend study confirms this. In fact, 43% of GEN Y Millennials reported they are attending more workshops, seminars, conventions, and exhibitions. Add to that, the will or propensity to attend is high across all generations driven by a strong desire for continual learning. So where’s the mismatch? It’s in our event programming and planning! Let’s explore what your chapters can do to add more snap, crackle & pop to their events.