Workshop: Chapter Performance and Benchmarking Unwrapped

Chapter Benchmarking Workshop

Date: January 25, 26 & 27
Time: 1:00 pm – 2:30 pm ET each day
Location: Virtual via Zoom
Cost: Free – Our gift to you!
CAE Credits: 4.5 Credit Hours


Workshop Description

Members seek face-to-face opportunities to connect, learn, volunteer, and socialize with their peers more than ever. CRPs are looking for ways to activate that member engagement at chapters. Around the country, they’re asking:

–  Are associations changing how they manage and relate to their chapters?
–  What support and services should we give our chapters?
–  How should we evaluate our chapters?
–  Are chapters still relevant?

Mariner Management and Billhighway conducted the third Chapter Benchmarking Study to explore these questions and more. We went out to CRPs, CEOs, and Chapter Leaders. The data analysis offers a resource for benchmarking, sharing innovations in chapter management, and starting conversations about the future of chapters. Join us for a workshop to unveil the 2021 Association Chapter Performance Report, and more importantly, look at how you can use it to answer your questions and optimize your chapters!


What To Expect

This workshop comprises three 90-minute sessions held virtually on consecutive days (January 25, 26 & 27). We’ll present a mix of data, content, polls, and small group discussions. During the workshop, you will come together with other CRPs to discuss the survey analysis, learn how to use the data to create a chapter value story, and walk away with ideas to strengthen your current chapter programs.


We’ll cover

1.  The findings of the 2021 Chapter Performance and Benchmarking Study
2.  Share how your association can use the data and findings
3.  Explore how to use benchmarking to create a dashboard about your chapter program and monitor chapter health
4.  How to build and create a compelling story about the value of your chapters



Day 1 – Overview on how associations view chapters from 3-levels: CRP (operations); CEO (strategy); Chapter Leader (volunteer experience on the ground).
Day 2 – Using a dashboard to tell the story of your chapters and their health.
Day 3 – Sharing the chapter value – how to find bright spots, tell stories, and what tech to use.

We hope you’ll join us to share your own stories and methods your association uses to leverage its data and how it’s helped chapters and staff make better decisions. Let’s continue to fuel the dialogue on what makes an effective chapter—and an effective chapter/association relationship.

In addition, you’ll earn 4.5 CAE credits for attending live. We’d love for you to attend all three sessions, but we understand schedules conflict sometimes. Feel free to register even if you can’t make it and we’ll be sure to share the recordings. Did we mention it’s free? It’s a new year’s gift from Billhighway & Mariner!


Hosted by Peggy Hoffman and Peter Houstle from Mariner Management and Mark Prevost and Sarah Garrity from Billhighway.


Jan 25 - 27 2022


1:00 pm - 2:30 pm
Mariner Management


Mariner Management

Other Organizers

[email protected]