Components are Drivers of Recruitment, Retention & Engagement

Understanding your chapter roles in relation to the Parent is important when communicating and reporting. Find the solution to effective communication strategies.

Former CoSN Director of Membership & Chapters, Dresden Farrand, walks us through how her and her team leveraged their components to see great increases in revenue, member retention, chapter acquisition and more. View Slides >>

Why are you here? Components can be challenging! Components are important, don’t know where to start. Measuring direct impact of components.

 

WHAT MAKES A GOOD COMPONENT?

The framework: Structure + Strength + Sustainability = Strong Component

  • Member experience
  • Sustainability of the model
  • Shared revenue model
  • Willingness to build brand awareness
  • Deliver and invest in products and services

 

ACQUIRING NEW CHAPTERS

  • Resources: weak chapters require a lot of work
  • Eliminate: It’s ok to dissolve a chapter
  • Effort: Process = huge effort (challenges and obstacles)

 

STRENGTHENING CHAPTERS

  • Retention: chapters = retention
  • Leverage: Components = opportunity to leverage, not a structure to manage
  • Leadership: Leadership development and technical assistance is critical
  • Board: Changes communicated by the board, not staff

 

VALUE PROPOSITION & ENGAGEMENT

  • Simplify: Local component responsibilities simplified
  • Expertise: Chapter access to expertise = increased value to members
  • Input: Chapters want acknowledgement and want to provide input

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About the author

Got Chapters? Billhighway gives component-based organizations the tools to automate and simplify operations while creating data visibility across your entire organization. This empowers you and your chapters to focus more on member value and grow your organization.