Considerations for Creating Virtual Chapters

Association components have traditionally been organized by geographic location. But with emerging technology, associations are increasingly considering virtual chapters, which can help them engage, recruit, and retain more members. Here's 3 things to consider when introducing virtual chapter components.
Considerations for Creating Virtual Chapters

Guest Author: Haley Jones, ASAE

Association components have traditionally been organized by geographic location. But with emerging technology, associations are increasingly considering virtual chapters, which can help them engage, recruit, and retain more members.

As technology evolves and professionals are increasingly able to work and connect remotely, association members are also eager to engage with their organizations and each other in a virtual manner.

“With telecommuting continuing to grow in popularity, that’s a sign that people are finding more efficient ways to meet, grow, and work virtually,” says Louise Burnette, chapter service manager at the Association of Government Accountants (AGA). “We want to tap into that to broaden our reach and provide the benefit of chapter leadership and programming in every way possible.”

Association chapters are grouped in a variety of ways, most notably by physical or geographical location. Having a virtual chapter option increases inclusivity and allows members in more remote geographic areas to engage with their professional association and peers. This, in turn, has the potential to grow the organization’s membership. Keep these three things in mind as you consider introducing virtual chapter components.

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