Guest Post: Carol Blattau, Mariner Management
Ask yourself a question: When measuring your chapters’ performance, do you count things that reflect meaningful “effectiveness”?
Think about it this way. Chapters may do a lot of things, but you need to ask …
- Are they making a difference?
- Does what they are doing help the member and, most importantly, move the mission?
- Are we measuring the right things?
This was just one of the questions Peter Houstle asked us to consider during the webinar Drive Chapter Behavior with Targeted Benchmarking. To illustrate his point, Peter shared the story of one association that hasn’t quite gotten the message.
Association HQ has a lengthy operations manual with a typical laundry list of goals chapters need to accomplish to stay in compliance, with little on how these goals drive the mission. Ok, we get it … record-keeping is important, but this is where it gets kooky.