Guest Post: Maddie Grant and Elizabeth Weaver Engel, M.A., CAE
Organizations of ALL types – for-profit and tax-exempt, national headquarters and chapters – have been talking about digital transformation for many years, yet association efforts continue to lag.
Why is that?
In The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward, we posit that it’s all about culture.
The main challenge associations face in our digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. Associations focus on creating more value for our members and for the professions and industries we serve at the national and chapter level, which means we need to continuously change the way we work, which means we need to be on the lookout for the tools and technologies that will allow us to do that across our organizations in a coordinated way.