Do you listen to podcasts? Well 1 in 4 Americans are active podcast listeners. This channel is reaching peak popularity for businesses and audiences alike. And during this time of meeting cancellations, the popularity is posed for another growth spurt.
Podcasting isn’t new to associations. Mark Athitakis shared the lessons from 3 early association podcasters including thoughts on length and success metrics back in 2016. Tim Ebner’s 2019 post Reach Members on the Air with Podcasts shared how associations use podcasting to engage. One association began with essentially phone conversations with a host and subject-matter expert, followed by live Q&A from ACA members who dial-in as listeners. You can find a host of posts on the topic.
So, its popular. And podcasting ticks off so many of the must-have characteristics for learning: convenient, on-demand, bite-sized, driven by active conversation. At it can be a revenue stream as WBT Systems highlights in their post on podcasting.
And now, it may be an answer for chapters looking to find the alternative for in-person events to engage members locally. Think about it – we’re all homebound but not necessarily sitting comfortably in front o screens. Earbuds and you are ready to go.
I reached out successful association podcaster Ernesto Gluecksmann Through the Noise (listen into my interview with Ernesto) for advice on how a chapter could get started.
