With the generational shift and rise of digital engagement, more chapter-based associations are starting to incorporate influencer models into their digital media marketing strategies. Unsurprisingly, many association leaders are looking to their chapters to help keep their marketing momentum going. In our upcoming webinar–How to Create a Collaborative Chapter Marketing Movement–we’ll provide examples of what other associations have done to drive membership engagement, particularly with younger generations.
Join us as we recount the multiple successes that have been accomplished by associations simply by getting their chapters involved in their marketing efforts. We’ll outline how organizations like ANA connected thousands of nurses with a simple social campaign, IMA boosted its Facebook reach by 500,000 with a video contest, and how a number of other organizations are using grassroots marketing to jump start their social engagement metrics.
In this webinar, you’ll learn: