Guest Post: Perry Boeker, ASAE
Many associations went from zero to 60 in the shift to digital over the past year. Now what? Keeping up with a new technology landscape and building on what you’ve learned is essential to future success. Here are four ideas to keep the momentum going.
A lot has changed this past year. Before last March, a Zoom meeting may have required a lengthy introduction explaining the technology. Today it is ubiquitous. We meet in teleconference rooms, attend virtual tradeshows, and have come to know our coworkers’ home decor, children, and pets.
The change in the way we conduct business is here to stay, and as a result, associations need to rethink their business models and prepare for the future. Associations have the heavy responsibility of delivering value and relevant information to members. Due to COVID-19, this responsibility has become more difficult than ever. Now it is essential to discover and implement new pathways to connect with your community and deliver value.
Members want to feel part of a connected and innovative community. Whether that’s as simple as sharing ideas in digital spaces with like-minded people or attending a large conference, they want to be part of something that represents opportunity. Failure to deliver such an experience puts your entire association at risk.
