Guest Author: Tim Ebner, Associations Now
A new Community Brands study indicates that your members’ needs change as they advance in their careers. The finding suggests that there’s a lot of opportunity in an engagement strategy focusing on benefits that match career stages.
A professional might turn to an association for help for a variety of reasons—he or she might be looking for a new job, a networking event, an industry conference, professional learning, or a certification. But can you predict what that member might need even before the person asks for help?
A new Member Engagement and Loyalty Study released last week by the cloud-based software provider Community Brands suggests that associations can anticipate member needs if they focus on specific stages in their members’ career journey—and then design and engagement strategy that aligns with them.