Is chapter and new member churn stealing your thunder? Find out how to it turn off.
Spring is upon us… or is it? Regardless, we hope you’re staying safe and warm as this week continues to bring stormy weather around the country.
For this month’s edition of the #LeverageChapters blog digest, we’ve found our favorite articles on how to increase membership retention and reduce churn. Read about how to start creating value and connecting as soon as a new member joins your association.
I’m hoping you might be able to share some of these concepts with your chapters. Perhaps use them as ideas for coaching or maybe even create a chapter playbook to act as their membership retention guide.
Boosting Membership Retention from the Start: Your Member’s First 3 Months
Retention starts with your new member onboarding process. The better your chapters onboard, the more likely it is that new members will renew. This article, by MemberClicks, outlines how to be proactive, responsive and engaging during your onboarding process to maximize new member retention.
Read about the 3 things you should be focusing on in the first few months of a new membership and get some simple, actionable ideas to share with your chapters today.
15 Smart Ways to Reduce Membership Churn
As a chapter-based organization, you have membership goals that you strive to meet every month. But with membership churn, this process is like trying to fill a bucket with a hole in the bottom. It’s relatively easy to add new members, but it seems like your goal keeps getting further and further away as your existing members drain away. This article, posted on the Madgex Labs blog, provides the answer for how you can increase retention rates while also making your members feel valued.
Read about tips you can use to establish a connection with your members, create engagement and prove your worth right from the start. Aligning this experience across your entire association can only provide a consistent, quality member experience.
7 Reasons Associations, Chapters AND Members Love Auto-Renewal Membership Plans
The data is overwhelming—members, associations and chapters who have adopted auto-renewal membership plans love it. Not only is the auto-renewal trend growing quickly in the association community, more and more members are choosing to opt-in to automatic renewal when their association offers it.
Read about the top 7 reasons associations are deciding to offer auto-renewal and how it can benefit your organization, its chapters and members.