Guest Author: Liana Watson, ASAE
How do you measure the effectiveness of your association’s chapters and components and their impact on your mission? Get started with this list of key performance indicators for component relations professionals.
As the association professional who works with and manages volunteers, geographic or specialty components, and volunteers who manage components, the work of the component relations professional (CRP) requires wearing many hats—and not just the same hat of a different color, but hats that serve different purposes.
Measuring success as a CRP and the success of our work with components requires strategic-level competencies, as outlined in the ASAE Job Task Analysis. Tasks include establishing policies, processes, and resources to support components and volunteers. It also includes developing recruitment and retention strategies that help to maintain strong relationships with the groups that CRP’s interact with.
Components and volunteers are a large part of the parent organization’s value proposition and should be viewed in that way. How do you know if you are hitting the mark and making a difference as a CRP? By using key performance indicators for your components and volunteers.
