How Labor Unions Can Leverage Technology to Maximize Member Value

If history is any precursor, future legislation could put traditional dues collection through payroll at risk, such as what happened in Wisconsin and Michigan. This change could throw a wrench in operations, including how you serve your members. How does your Organization plan to respond?

 

3 WAYS UNIONS CAN LEVERAGE TECHNOLOGY

Here are three ways unions can leverage technology to capitalize on opportunities to provide a superior member experience:

 

#1 SEAMLESS DUES COLLECTION AND DATA GATHERING

Loss of payroll deduction is a reality for a lot of labor unions now. So having funds and data quicker means more assets and insight to make smarter business decisions. More importantly, focus on that campaign you wanted to push or new member benefit(s) launch, which can now happen sooner and quicker.

 

#2 MORE ADMINISTRATOR TOOLS

Volunteers at local affiliates aren’t looking to spend more time than they have to managing the dues and money (They already have full time jobs!). They should be out interacting with members and sharing the value of your organization – dues and cash automation enables them to do that.

 

#3 FLEXIBILITY FOR MEMBERS

Each member’s financial situation can vary, allow them to pay on the schedule and frequency that works for them. Whether it’s monthly, weekly or even annually (or other!)

 

THE MINIMUM REQUIREMENT

Data security is not in the top three because it is a given – it MUST be part of a technology solution, no excuses. PCI is an acronym that has been talked about a lot recently. Technology brings high security levels to the table and can cater to your requirements to ensure the highest level of member data security.

About the author

Charlotte Muylaert is the former Marketing Leader at Billhighway and greekbill. She oversaw the marketing and branding strategies for 10 years in the fraternal and association markets.