Guest Author: Tim Ebner, Associations Now
Summer is one of my favorite times of year if only because it allows me to get away and catch up on summer reading. Next week, I will be on vacation and doing a lot of reading, but that hasn’t stopped me from picking up a book or two already.
Last week, I started reading The Influencer Economy by Ryan Williams, which examines how businesses and organizations can share and spread ideas in a world that thrives on networked connections and digital transactions.
Influencers can be your best conduit to membership and spreading new ideas. But how do you tap an influencer? You don’t need Kim Kardashian. Start by engaging your most committed members.
