Guest Post: Matchbox Virtual Media
Despite not being able to shake hands, virtual conferences do have some real perks! As the process for designing and executing virtual events was established, we began appreciating the implications this had on the possibilities for meaningful sponsorship integration. It’s relevant to share that we subscribe to the philosophy that sponsors are effectively partners, and the best relationships will be ones of meaningful co-creation that is bringing value to the community.
Additionally, let’s not forget that virtual conferences have different formats, and that every profession and industry has its own set of rules and standards. We can only speak for the approach that we take for the work that we do and the clients we serve!
We’ve had success with our approach so far, so let’s take a closer look at some of the ways we’ve seen meaningful sponsorship integration.