Guest Author: Kylee Coffman, Delcor
Search engine optimization (SEO) is a mysterious business. Nobody knows the exact science behind Google’s rapidly evolving and often unannounced algorithms—algorithms with mysterious names like Penguin, Panda, and Fred to name a few. But if you want your organization’s website to appear on the first page of Google search results, you have to know a bit about what these algorithms value.
Because less than 10% of people go to page 2 of search results, and even fewer go beyond that, it’s imperative that your website is designed with search in mind. Google doesn’t disclose much about the 200+ ranking signals they use to index web pages, so it’s a constant chore for the SEO and web community to stay attuned and informed.
Here are some basic tips on what you can do to make Google—along with Penguin, Panda, and Fred—love your website.