If you want to incentivize chapters to increase membership, consider the approach taken by the Association for Talent Development (ATD). ATD and its local chapters offer three membership options: national, local, and Power Membership—a joint membership. When chapter members join ATD using their chapter’s Chapter Incentive Program (ChIP) code, they get the discounted Power Member rate.
The Chapter Incentive Program (ChIP)
ChIP is a program that offers chapters an opportunity to earn additional revenue. Through ChIP chapters can earn thousands of dollars from business they generate for ATD programs and services. Each chapter is assigned a ChIP code. Members use this ChIP code to purchase ATD programs, products, and services. Chapters receive a revenue share for each ChIP purchase made by their members.
Go Deeper on Recruitment
Download The Report
Mariner Management, in collaboration with Billhighway, launched this second edition of the Chapter Benchmarking Report. The report was designed to gather industry data that helps associations benchmark their chapter programs against others. We also wanted to fuel the dialogue on what makes an effective chapter—and an effective chapter/association relationship.